TONY INFOMATIVE BLOG

Everyone faces problems and challenges in their jobs. And a marketing managers job has gotten tougher with more and more introduction of different media vehicles and different costs of advertising present in the market. In general, a marketing manager of the 21st century faces the following challenges. Budget allocation is a challenge for marketing managers from day one -  Where do you use your budget? Do you use it for TVC’s, hoardings, radio, online or where else? There are so many media vehicles today, and so many variant frequencies of advertising, that media planning has become a big challenge for marketers. If you select the right message but a wrong media, then the message will probably be lost. Differentiation -  The second challenge is differentiation. A customer sometimes watches 6-7 ads in a single minute. If the ads are longer, he will still watch 2-3 ads in every minute of advertisements. So how do you differentiate yourself? What is the message that ne...

The extended marketing mix is, as the name suggests, an extension of the marketing mix which was traditionally for products. The 4P’s are also known as product marketing mix. As services came more into the picture it was seen that the 4p’s could not justify the marketing mix. There were 3 more elements which were necessary to actually explain the marketing of services. When products began offering services, the extended marketing mix began applying to products as well (like Maruti service stations where Maruti is a product and the service station is a service). These are the elements which were added to the marketing mix to form the extended marketing mix. In the above figure, the product marketing mix are the first four P’s and the next 3 P’s are added to make the Extended Marketing mix. This extended marketing mix is also known as the service marketing mix. The four PS mainly constituted the following 4 elements Product Price Place Prom...

Baadhi yaWahitimu wenzangu katika picha Ilikuwa ni siku maaalumu Nikiwa na rafiki yangu wakaribu Ilikuwa ni furaha tele HONGERA SANA Nitawakumbuka daima Nikishow love na wadada warembo NANI KAMA MAMA NAMPENDA SANA. Asante mama kwa kumuwakilisha Baba MY YOUNG Sister Nikiwa na wapwa zangu ASANTENI SANA. Add caption WIT MY UNCLE Zawadi ya mama ikahusika huwa nashindwa kuongea sometimes thank you for comming mama,Uncle, wanawe na wajukuuu SALAMU NAZO ZIKAHUSIKA With my friend Edes mapunda myamaaaa wondeful Tony, Damali, & Komba myamaaaaaa Bibi yangu pia alifurahi sana With my mom Shemeji angu japo mgonjwa ali furahia na huyo njemba pembeni ni mwanetu Edward Asante rafiki kwa kuonesha mapenzi na BIBI She is ya mom also thanks Zai & damali  for comming with my son Edward My lovly elder sister nakupenda sana Ni fur...