Everyone faces problems and challenges in their jobs. And a marketing managers job has gotten tougher with more and more introduction of different media vehicles and different costs of advertising present in the market. In general, a marketing manager of the 21st century faces the following challenges. Budget allocation is a challenge for marketing managers from day one - Where do you use your budget? Do you use it for TVC’s, hoardings, radio, online or where else? There are so many media vehicles today, and so many variant frequencies of advertising, that media planning has become a big challenge for marketers. If you select the right message but a wrong media, then the message will probably be lost. Differentiation - The second challenge is differentiation. A customer sometimes watches 6-7 ads in a single minute. If the ads are longer, he will still watch 2-3 ads in every minute of advertisements. So how do you differentiate yourself? What is the message that ne...