The extended marketing mix is, as the name suggests, an extension of the marketing mix which was traditionally for products. The 4P’s are also known as product marketing mix. As services came more into the picture it was seen that the 4p’s could not justify the marketing mix. There were 3 more elements which were necessary to actually explain the marketing of services. When products began offering services, the extended marketing mix began applying to products as well (like Maruti service stations where Maruti is a product and the service station is a service). These are the elements which were added to the marketing mix to form the extended marketing mix. In the above figure, the product marketing mix are the first four P’s and the next 3 P’s are added to make the Extended Marketing mix. This extended marketing mix is also known as the service marketing mix. The four PS mainly constituted the following 4 elements Product Price Place Prom...